YOUR FIRM. IN THE CONVERSATION.

Your next client
may ask AI.
Will it name
your firm?

Make your firm easier to find, easier to trust and easier to contact. SKIN builds the website, content and profile improvements that turn your expertise into a clearer path to a consultation.

Explore packages from $499

One-time projects. Optional support from $149/month, with savings for yearly billing.

Review your findings with SKIN
ILLUSTRATIVE AI SEARCH
A PROSPECTIVE CLIENT

Which immigration law firms in Los Angeles can help with a family-based visa?

Would your firm be part of the answer?

Illustration complete. The firms and response are fictional. Would your firm appear?

Try it in ChatGPT

Fictional firms and response. This is an illustration, not a live search.

45%

of surveyed US consumers used AI tools for local business recommendations in the past year.

BrightLocal, 2026 · 1,002 US adults · All local businesses

Discovery is changing.
Trust still matters.

A CLEAR SCOPE. A FIXED PRICE.

Choose your
next improvement.

Start with what your firm needs. Add ongoing support only if you want it. All prices are in USD, plus applicable tax.

Pilot pricing for independent law firms. Delivery starts once we have your brief, access and content. Your attorney approves legal claims before anything goes live.

AI Visibility Setup

Help people and AI understand your firm.

$499one time

  • 12-question baseline across two AI tools, plus a follow-up check
  • One practice page (up to 750 words), five FAQs and one attorney bio
  • Firm details aligned across up to three public profiles
  • Search-friendly page information and a record of the changes

First draft in 5 business days.

Scope & what’s separate

One practice area, one office and English content. One revision round. Profile updates depend on access and platform approval.

Website & Mobile Refresh

Make a better first impression on every screen.

$1,499one time

  • Up to five pages using your existing brand and content
  • A polished, mobile-friendly layout with clearer calls to action
  • One contact form and a link to your booking calendar
  • Speed and accessibility checks, launch and an ownership handover

First version in 10 business days.

Scope & what’s separate

One firm, one office and one language. Two revision rounds. Standard layout; no custom portals, CRM integration or complex migration. Hosting and third-party fees are separate.

Firm Rebrand

Give your expertise a clearer identity.

$1,299one time

  • One creative direction and two revision rounds
  • Logo, colour palette and font recommendations
  • A short guide to your visual identity and voice
  • Editable logo files, business card and email signature designs

First direction in 7 business days.

Scope & what’s separate

One existing firm name and one language. Printing, paid fonts, naming, trademark review and website implementation are separate.

BETTER TOGETHER

Bundle the work. Save on the total.

Bundle savings are compared with buying the same packages separately.

Save $199

AI Visibility + Website

A clearer firm. A better website. One joined-up project.

$1,799one time

  • Everything in AI Visibility Setup
  • Everything in Website & Mobile Refresh
  • One shared brief, approval process and handover

First website version in 10 business days.

Scope & what’s separate

Up to five website pages, one practice page (750 words), five FAQs, one bio and three profiles. One office and English content. One AI content revision and two website revision rounds. Attorney approval required. Hosting and third-party fees are separate.

Save $299

Rebrand + Website

A new identity, brought to life online.

$2,499one time

  • Everything in Firm Rebrand
  • Everything in Website & Mobile Refresh
  • Your new identity applied to the refreshed website

Brand direction first; website version within 10 business days of brand approval.

Scope & what’s separate

One brand direction, two brand revision rounds and up to five website pages with two website revision rounds. One existing firm name, one office and one language. Hosting, paid fonts, printing and third-party fees are separate.

Save $498

Complete Presence

Your brand, website and AI visibility, working together.

$2,799one time

  • AI Visibility Setup + Website & Mobile Refresh + Firm Rebrand
  • Your approved identity and content applied across the project
  • One shared brief and a complete ownership handover

Brand direction first; website version within 10 business days of brand approval.

Scope & what’s separate

One brand direction; up to five website pages; one practice page (750 words), five FAQs, one bio and three profiles. Two brand and website revision rounds; one AI content round. One firm name, practice, office and language. Hosting and third-party fees are separate.

OPTIONAL MONTHLY SUPPORT

Keep an eye on what comes next.

One-time purchases do not start a subscription. Compare ongoing support prices below, then choose monthly or annual billing at checkout.

Choose yearly billing to save $348 on AI Monitoring or Website Care, or $588 on Presence Care.

AI Monitoring

Know how your firm appears over time.

$149/ month

  • Monthly checks of 12 saved questions across two AI tools
  • Track your firm and up to three agreed competitors
  • A plain-English report with sources and next actions

Billed monthly. Cancel before your next renewal.

Scope & what’s separate

One practice, office and language. Monitoring and recommendations only; content changes and ongoing SEO are separate. AI answers vary.

Website Care

Keep your SKIN website running and up to date.

$149/ month

  • Managed hosting for a standard SKIN-built website
  • Uptime monitoring and monthly form and link checks
  • Platform maintenance and up to 30 minutes of small edits each month

Billed monthly. Cancel before your next renewal.

Scope & what’s separate

Up to five pages on a supported SKIN build. Unused edit time does not roll over. Domain, email, paid software, new pages and major changes are separate. Arrange replacement hosting before cancelling.

Save $49 / month

Presence Care

AI Monitoring and Website Care in one plan.

$249/ month

  • Everything in AI Monitoring
  • Everything in Website Care
  • One monthly update showing the checks and work completed

Billed monthly. Cancel before your next renewal.

Scope & what’s separate

12 questions, two AI tools and up to three competitors; one practice, office and language. A supported SKIN-built website with up to five pages and 30 minutes of edits monthly. Unused time does not roll over. Domain, email, paid software and larger changes are separate.

Not sure where to start?

Review your findings with SKIN. We’ll help you choose the work that fits.

Book a 30-minute call

Larger sites, extra offices, additional languages and custom integrations need a separate scope. No guarantees of AI recommendations, rankings, leads or revenue.

THE SKIN PROMISE

Help the right clients find you.
Give them a reason to call.

We turn your firm’s expertise into a clear, credible online presence and a straightforward path to a consultation. You get a plan, the agreed work built for you, and a record of what changed.

Explore what we build

WHAT YOU WALK AWAY WITH

A presence that explains your value.

Clear practice pages, attorney bios and client answers, with consistent details across the public profiles in your scope.

A simpler path to a consultation.

Clear calls to action and a mobile contact journey, with the agreed phone, form or booking route checked before handover.

A handover that shows the progress.

Your starting point, the completed changes, agreed follow-up checks and access to the website and content your firm owns.

Fixed priceA scope you can understand

Agreed work. Fixed fee. Clear delivery.

Choose the work your firm needs, with clear deliverables and delivery windows. We begin once your brief, access and content are ready. Your attorneys approve legal content before launch.

YOUR FIRM. AT A GLANCE.

A report card.
A clear next move.

See what is clear, what is missing and what deserves attention. Your report card turns a first look at your public presence into a useful next conversation.

  • 01
    One clear grade

    Five equally weighted categories, with AI visibility scored separately. Pending checks are left unscored.

  • 02
    Local context, when measured

    A comparison with assessed firms in the same market and practice area.

  • 03
    A practical first move

    One priority to discuss. Then a fixed scope if you want us to make it happen.

Already have yours? Talk it through

The first-look card is free. Any deeper review or paid work is agreed separately.

SKINAI VISIBILITY REPORT CARD

DESIGN EXAMPLE · FICTIONAL FIRM

Example Immigration LLP

Los Angeles · Immigration law

ONLINE PRESENCEC73 / 100 · Illustrative score
A clear practice.
A less clear path to contact.

Your card connects each finding to a specific improvement.

SearchB80 / 100
ExperienceC70 / 100
ContentD60 / 100
TrustB80 / 100
ContactC75 / 100
EXAMPLE PRIORITY / 01

Make the consultation request easy to find on every practice page.

AI visibility: C · 70 / 100Scored separately. Online presence is the average of the five category scores above.

Illustrative grades only. No firm has been assessed in this example.

WHAT YOUR GRADE LOOKS AT

Five parts of
your first impression.

People need to find your firm, understand its expertise, trust what they see and know how to reach you.

01

Search & listings

Can people find your firm and confirm the right details?

Search results, map listings and public profiles.
02

Website experience

Does your website work well on phones and load clearly?

Mobile layouts, speed and ease of use.
03

Client information

Can a potential client understand your services and next steps?

Practice pages, attorney bios and helpful answers.
04

Trust & credibility

Do the details and claims support confidence in your firm?

Credentials, accurate claims and review practices.
05

Contacting your firm

Is it easy to get in touch and know what happens next?

Phone, forms, booking and the inquiry handoff.

This is SKIN’s public-presence framework, not an AI platform rating or a measure of legal ability. The five category scores each contribute 20% to the overall score. Grade thresholds: A 90+, B 80+, C 70+, D 60+, F below 60. AI visibility is separate. Pending and N/A checks do not add or subtract points.

FROM THE REVIEW TO THE WORK

A stronger presence.
See it take shape.

A website. A client guide. A clearer path to a consultation. Explore the kind of work we can put in your firm’s hands.

01 / WEBSITE, CONTENT & PROFILES

One firm. A connected presence.

ILLUSTRATIVE EXAMPLES
EXPLORE THE EXAMPLE
Morrow & Vale · Example website
Morrow & ValeFAMILY LAW
Los Angeles, California

A NEW CHAPTER. A CLEARER PATH.

Family law,
with a clear
way forward.

When life changes, understanding your next step matters. Start with a conversation.

Illustrative law office consultationClarity starts with listening.
DivorceParentingProperty

01 — THE FIRST IMPRESSIONFrom discovery to a clear next step.

Morrow & Vale is a fictional firm created to show the possibilities. These are illustrative deliverables, not client work or measured results. The package you choose defines your deliverables, fixed fee and timing. Some examples show optional work beyond the standard packages.

AN IDENTITY WITH INTENTION
Morrow & ValeFAMILY LAW
Clear counsel. A considered approach.
AaEDITORIAL SERIF
AaHUMAN & CLEAR

02 / BRAND BUILD

A firm people recognize.

A distinctive identity, brand guidelines, a clear voice and image direction. Built around the way your firm wants to be known.

THE NEXT 30 DAYSEXAMPLE PLAN

Keep the momentum.

01
Check the foundations

Revisit visibility and the contact journey.

02
Keep the answers useful

Use your included website edit time.

03
Decide the next move

Read your monthly report. Set the priority.

03 / KEEP IT WORKING

A presence that stays current.

Monthly AI checks, website care or both. See the exact limits of each plan, including the time available for small website edits.

Fixed scopeA package you can choose.
A price you can see.

Choose AI visibility, a website refresh, a rebrand or a bundle. Each package sets out its limits and delivery window. Optional monthly plans keep monitoring and website care separate from your one-time purchase.

Third-party fees are separate. No share of legal fees or buying and selling client referrals.

A CLEAR NEXT STEP. AT EVERY STAGE.

Review. Build.
Launch. Improve.

01

Review

Understand the starting point. Agree one useful priority.

02

Build

We draft and develop. Your attorneys review and approve.

03

Launch

Publish the approved work and check the contact journey.

04

Improve

Repeat the checks. Review inquiries. Agree the next improvement.

MADE FOR HOW FIRMS WORK

Your reputation.
Your final say.

AI helps us research, draft and test. People guide the work. Your attorneys stay in control of legal claims and publication.

Attorney approval

Legal content and advertising claims stay subject to your responsible attorney’s review.

Careful intake

Contact journeys that avoid inviting confidential case details before the appropriate conversation.

Clear and accessible

Readable content, usable mobile layouts and accessibility checks included in the agreed scope.

Your firm, accurately

Verified languages and credentials. Clear ownership and access to your domain, website and content.

HUMAN EXPERTISE. AI VELOCITY.

Real people.
In your corner.

SKIN’s founders guide the strategy and review the work. We bring company-building experience and digital execution. You bring your legal expertise.

Review your findings with SKIN
Dom Pantelides
Dom PantelidesCofounder & CEO
Sungjee Yoo
Sungjee YooCofounder & COO

COMMON QUESTIONS

Let’s make
this clear.

What do we get when we engage SKIN?

A written scope with a fixed fee, the agreed website, content and profile improvements, a checked consultation journey, and a handover showing what changed. We agree the exact pages, profiles, contact routes and follow-up checks before work begins. Your attorneys approve legal content, and ongoing support is agreed separately.

Is the animation showing real AI results?

It is an illustration with fictional firms. Copy the example question to try it in your own AI tool. A real report records the tool, question, date and sources for any AI check we perform. We do not generate an instant score from the animation.

When will our work be ready?

AI Visibility Setup has a first-draft target of five business days, Website & Mobile Refresh ten business days, and Firm Rebrand seven business days. Timing starts once your brief, access and content are ready. Revisions, attorney approvals and external platforms can extend the launch date. Bundles follow the sequence shown in their package.

Can we buy without a call?

Yes. Open a package, review the scope and continue to secure Stripe checkout. For ongoing support, choose monthly or annual billing at checkout. Follow the confirmation instructions after payment. A call is optional.

Do we have to subscribe?

No. One-time packages are standalone purchases. AI Monitoring and Website Care are optional subscriptions, available individually or together as Presence Care. Choose monthly billing or a discounted annual payment. Annual plans cover 12 months paid upfront and renew yearly; cancel renewal before the next charge.

Can you guarantee AI will recommend our firm?

No. AI answers vary by tool, question, location and time. We improve the information people and search systems can find, then document what changes. We do not guarantee rankings, recommendations, leads or revenue.

Do we need a new website?

Not always. The most useful first step may be clearer practice pages, consistent profiles or a better consultation request flow. Your review helps us decide what is worth doing first.

We already have a marketing or SEO agency. Can you work together?

Yes. Good search fundamentals still matter for AI visibility. We can work alongside your existing team, agree who owns each task and focus on gaps in your firm's presence.

Who writes and approves the legal content?

SKIN drafts and edits. Your responsible attorney reviews legal accuracy, advertising requirements and every claim before publication. SKIN provides business and digital services, not legal advice or compliance certification.

How much time will this take from our attorneys?

A kickoff, access to the relevant materials and agreed approval rounds. We set the scope, responsibilities and schedule with you before work begins.

Our website is under contract. Can you still help?

Bring the agreement and details of what you control. We can identify work possible within your current setup and discuss any migration separately. We will not assume you can move your website.

What is free, and what is paid?

The first-look report card is free. It highlights selected public-presence findings and a useful next step. Paid packages have a fixed scope and a published price. Optional monthly support is purchased separately. There is no automatic paid subscription and we never take a share of legal fees or sell client referrals.

YOUR NEXT CLIENT MAY ALREADY BE ASKING

Find out where
your firm stands.

Start with your report card. Then put a clearer presence and a simpler path to a consultation to work for your firm.

Review your findings with SKIN