YOUR FIRM. IN THE CONVERSATION.

Your next client
may ask AI.
Will it name
your firm?

Make your firm easier to find, easier to trust and easier to contact. SKIN builds the website, content and profile improvements that turn your expertise into a clearer path to a consultation.

A focused first look. No cost. No obligation.

Have your report card? Let’s talk

YOUR EXPERTISE.
THEIR FIRST QUESTION.

ILLUSTRATIVE AI SEARCH

A PROSPECTIVE CLIENT

Would your firm be part of the answer?

Try it in ChatGPT

Fictional firms and response. This is an illustration, not a live search.

45%

of surveyed US consumers used AI tools for local business recommendations in the past year.

BrightLocal, 2026 · 1,002 US adults · All local businesses

Discovery is changing.
Trust still matters.

THE SKIN PROMISE

Help the right clients find you.
Give them a reason to call.

We turn your firm’s expertise into a clear, credible online presence and a straightforward path to a consultation. You get a plan, the agreed work built for you, and a record of what changed.

Explore what we build

WHAT YOU WALK AWAY WITH

A presence that explains your value.

Clear practice pages, attorney bios and client answers, with consistent details across the public profiles in your scope.

A simpler path to a consultation.

Clear calls to action and a mobile contact journey, with the agreed phone, form or booking route checked before handover.

A handover that shows the progress.

Your starting point, the completed changes, agreed follow-up checks and access to the website and content your firm owns.

48 hoursYour focused build sprint

Agreed work. Fixed fee. Clear delivery.

Your written scope sets out exactly what you receive. The 48-hour sprint starts at confirmed kickoff, once access and content approvals are ready. Larger projects follow an agreed schedule.

YOUR FIRM. AT A GLANCE.

A report card.
A reason to talk.

See what is clear, what is missing and what deserves attention. Your report card turns a first look at your public presence into a useful next conversation.

01
One clear grade
Four dimensions, a transparent rubric and evidence behind each finding.
02
Local context, when measured
A comparison with assessed firms in the same market and practice area.
03
A practical first move
One priority to discuss. Then a fixed scope if you want us to make it happen.

Already have yours? Talk it through

The first-look card is free. Any deeper review or paid work is agreed separately.

AI VISIBILITY REPORT CARD

DESIGN EXAMPLE · FICTIONAL FIRM

Example Immigration LLP

Los Angeles · Immigration law

PUBLIC PRESENCE GRADEC+78.1 / 100 · Illustrative score

A clear practice.
A less clear path to contact.

Your card connects each finding to a specific improvement.

FoundC6/8 raw points

UnderstoodC6/8 raw points

TrustedB+7/8 raw points

ChosenC6/8 raw points

EXAMPLE PRIORITY / 01

Make the consultation request easy to find on every practice page.

Regional comparisonShown only when a matching peer sample has been measured.

Illustrative grades only. No firm has been assessed in this example.

WHAT YOUR GRADE LOOKS AT

Four parts of
your first impression.

People need to find your firm, understand its expertise, trust what they see and know how to reach you.

Found

Your website and public profiles can be found, with consistent firm and office details.

Website access, business listings and directory consistency.

Understood

Your practice areas, locations, languages and attorneys are clear to people and search tools.

Practice pages, attorney bios and useful client questions.

Trusted

Your credentials, experience and public reputation support the story your firm tells.

Verified admissions, accurate claims and review practices.

Chosen

The next step is clear, from finding a phone number to requesting a consultation.

Mobile contact paths and the inquiry handoff.

This is SKIN’s public-presence framework, not an AI platform rating or a measure of legal ability. Dated AI answer checks are reported separately when performed. An untested question never counts as a result.

BUILT AROUND THE WORK YOU DO

Your expertise
deserves to be found.

You focus on your clients.
We improve how the next one finds you.

FROM THE REVIEW TO THE WORK

A stronger presence.
Built around your firm.

Keep what works. Improve what gets in the way. We agree the deliverables, fixed fee and timing before starting.

01 / AI PRESENCE SPRINT

Give your expertise
a clearer home.

A focused build sprint to turn your agreed priority into a clearer website, stronger content and a better contact journey.

48-hour build sprint · from confirmed kickoff

Website & client journey

Clear practice pages, attorney bios, mobile contact paths and consultation requests.

Content & public profiles

Attorney-approved answers, accurate business information and updates to agreed directories.

Reputation foundations

A responsible review request process, social profile setup and a manageable content plan.

Measurement & handover

Your starting point, a record of completed changes, agreed follow-up checks and access to the website and content you own.

02 / BRAND BUILD

A brand as credible
as your work.

Logo and identity, digital brand guidelines, voice and messaging, and photo direction. Scope it with your presence build or separately.

03 / KEEP IT WORKING

Your presence.
Kept current.

A scoped monthly service: repeat visibility checks, agreed content and profile updates, and a progress call to decide what happens next.

The 48-hour sprint starts at the confirmed kickoff, with scope, content approvals and access in place. Larger builds, extra offices and external listing approvals follow an agreed schedule. Third-party fees are separate. No share of legal fees or buying and selling client referrals.

A CLEAR NEXT STEP. AT EVERY STAGE.

Review. Build.
Launch. Improve.

Review

Understand the starting point. Agree one useful priority.

Build

We draft and develop. Your attorneys review and approve.

Launch

Publish the approved work and check the contact journey.

Improve

Repeat the checks. Review inquiries. Agree the next improvement.

MADE FOR HOW FIRMS WORK

Your reputation.
Your final say.

AI helps us research, draft and test. People guide the work. Your attorneys stay in control of legal claims and publication.

Attorney approval

Legal content and advertising claims stay subject to your responsible attorney’s review.

Careful intake

Contact journeys that avoid inviting confidential case details before the appropriate conversation.

Clear and accessible

Readable content, usable mobile layouts and accessibility checks included in the agreed scope.

Your firm, accurately

Verified languages and credentials. Clear ownership and access to your domain, website and content.

HUMAN EXPERTISE. AI VELOCITY.

Real people.
In your corner.

SKIN’s founders guide the strategy and review the work. We bring company-building experience and digital execution. You bring your legal expertise.

Talk to Dom and Sungjee

COMMON QUESTIONS

Let’s make
this clear.

What do we get when we engage SKIN?

A written scope with a fixed fee, the agreed website, content and profile improvements, a checked consultation journey, and a handover showing what changed. We agree the exact pages, profiles, contact routes and follow-up checks before work begins. Your attorneys approve legal content, and ongoing support is agreed separately.

Is the animation showing real AI results?

It is an illustration with fictional firms. Copy the example question to try it in your own AI tool. A real report records the tool, question, date and sources for any AI check we perform. We do not generate an instant score from the animation.

How does the 48-hour sprint work?

We agree a focused scope and confirm a kickoff once content approvals and access are ready. The sprint delivers that agreed work within 48 hours of kickoff. Larger projects and third-party approvals need their own schedule. Search indexing and AI appearances cannot be promised within that window.

Can you guarantee AI will recommend our firm?

No. AI answers vary by tool, question, location and time. We improve the information people and search systems can find, then document what changes. We do not guarantee rankings, recommendations, leads or revenue.

Do we need a new website?

Not always. The most useful first step may be clearer practice pages, consistent profiles or a better consultation request flow. Your review helps us decide what is worth doing first.

We already have a marketing or SEO agency. Can you work together?

Yes. Good search fundamentals still matter for AI visibility. We can work alongside your existing team, agree who owns each task and focus on gaps in your firm's presence.

Who writes and approves the legal content?

SKIN drafts and edits. Your responsible attorney reviews legal accuracy, advertising requirements and every claim before publication. SKIN provides business and digital services, not legal advice or compliance certification.

How much time will this take from our attorneys?

A kickoff, access to the relevant materials and agreed approval rounds. We set the scope, responsibilities and schedule with you before work begins.

Our website is under contract. Can you still help?

Bring the agreement and details of what you control. We can identify work possible within your current setup and discuss any migration separately. We will not assume you can move your website.

What is free, and what is paid?

The first-look report card is free. It highlights selected public-presence findings and a useful next step. A deeper review, a build sprint or ongoing support is scoped and priced separately. There is no automatic paid subscription and we never take a share of legal fees or sell client referrals.

YOUR NEXT CLIENT MAY ALREADY BE ASKING

Find out where
your firm stands.

Start with your report card. Then put a clearer presence and a simpler path to a consultation to work for your firm.

Talk to SKIN’s founders

Your next clientmay ask AI.Will it name your firm?

Help the right clients find you.Give them a reason to call.